Squeeze Page and Landing Page Differences

What is the Difference Between a Squeeze Page and Landing Page

Exactly what is a squeeze page and landing page? These pages are sales funnels. The main goal and intent of these pages is to sell products and services. The squeeze page and landing page accomplish this task in different ways. Depending on your product or service and your marketing strategy.

Squeeze Page and Landing PageLanding Page Versus Squeeze Page

The landing page is a full blown sales page to sell your product or service. The squeeze page is a page to collect potential customer emails and sell to them over the long term via email marketing. Depending on your business and products and services that you are offering both a squeeze page and landing page can make sense. If you think your product is a good impulse product you should go with a landing page because you should take the opportunity to sell to the customer when he or she is on you landing page. If your item is expensive or highly competitive you may opt for a squeeze page because this will allow you to build a relationship with you customer in order to sell him something at a later date.
 

Squeeze Page and Landing Page Differences

A squeeze page is the most basic of sales page. It contains a small amount of text with the promise of a free gift to entice the visitor into providing their email address to you. Once you get the visitors email address you can later market your product or service to him via email auto responders with the use of tools like getresponse or aweber. These auto responder tools  that work hand in hand with your squeeze page and landing page to send your potential customer a series of emails on a schedule that you set with pre written sales letter emails from you. The reason this is done is to build a relationship with the customer and eventually make a sale. The squeeze page is used to build your email list.

The landing page is a sales page where you are attempting to sell to the visitor at his or her initial visit to your website. The strategy of the landing page is to highlight all the benefits of your product or service and to convince the visitor to make the purchase now. With the landing page it is important that you are getting targeted traffic to your website. That is traffic that is actively searching for what you are offering in your landing page. The landing page is used to make a sale.

I have a cool WordPress plugin called Profits Theme that I use to create my squeeze pages and landing pages.

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