What is the Difference Between a Squeeze Page and Landing Page
Exactly what is a squeeze page and landing page? These pages are sales funnels. The main goal and intent of these pages is to sell products and services. The squeeze page and landing page accomplish this task in different ways. Depending on your product or service and your marketing strategy.
Squeeze Page and Landing Page Differences
A squeeze page is the most basic of sales page. It contains a small amount of text with the promise of a free gift to entice the visitor into providing their email address to you. Once you get the visitors email address you can later market your product or service to him via email auto responders with the use of tools like getresponse or aweber. These auto responder tools that work hand in hand with your squeeze page and landing page to send your potential customer a series of emails on a schedule that you set with pre written sales letter emails from you. The reason this is done is to build a relationship with the customer and eventually make a sale. The squeeze page is used to build your email list.
The landing page is a sales page where you are attempting to sell to the visitor at his or her initial visit to your website. The strategy of the landing page is to highlight all the benefits of your product or service and to convince the visitor to make the purchase now. With the landing page it is important that you are getting targeted traffic to your website. That is traffic that is actively searching for what you are offering in your landing page. The landing page is used to make a sale.
I have a cool WordPress plugin called Profits Theme that I use to create my squeeze pages and landing pages.